Manager Public Relations and Influencer Marketing (PR&IM)

Karachi, Public Relation and Influencer Marketing
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As a PR&IM Manager, you will play a vital role in shaping and promoting the brand’s image and reputation. Your responsibilities will include developing and implementing PR&IM strategies, managing crisis communications, creating compelling content, planning events, and building relationships with media, influencers, and stakeholders.

Key Responsibilities

  • Develop, present, and manage executions of Influencers’ campaign (including social/digital influencers on Instagram, Facebook, YouTube, Twitter, TikTok and other platforms with opportunity to engage KOL, Social Media Celebrities, Bloggers, Content Creators).
  • Active role in planning and execution of influencer marketing strategies and creative campaigns as required by our clients’ brief.  
  • Identify and build relationships with prominent influencers and thought leaders.
  • Develop content ideas and curate content in close coordination with creative teams and client representatives.
  • Attend relevant events for networking and business purposes.
  • Develop content ideas and curate content in close coordination with creative teams and client representatives.
  • Research relevant industry experts, competitors, target audience and users.
  • Brainstorm new, creative approaches to influencer campaigns.
  • Keep abreast of emerging trends, technologies, and influencers.
  • Writing post campaign reports on influencers campaigns.
  • Observing and leading the overall delivery of the campaigns with respect to agreed timelines, delivery matrices and budgets.
  • Effectively communicate the ideas in written and verbal format, build and maintain relationships with influencers with high attention to details proactively.
  • Open for national and international travel for client meetings and campaign executions.

Why IO Digital:

Join IO Digital as a Manager PR&IM you will work closely with the executive leadership team and cross-functional departments, you will identify opportunities for media relations, content creation, event planning, and experiential marketing. Through regular stakeholder engagement and proactive media outreach, you will continually enhance the brand message and communications. We offer a collaborative work environment where your creative leadership can shape the future of our organization.

How to Apply:

If you are an accomplished PR leader with a passion for innovation and a track record of excellence, we invite you to submit your application. IO Digital is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.