Performance media with enhanced e-commerce
To create state of the art performance media infrastructure we plugged in Enhanced e-commerce analytics. In order to unlock the perfect acquisition rate, we ran Nokia 5 performance media campaign that generated 28% revenue of the total spend.
Industry first influencer lead experiential digital campaign with budding Vlogger Irfan Junejo.
To create more engagement and hype on the internet, social media influencer, ‘Irfan Junejo’ was taken on board. His Vlog videos covered ‘Ronaldinho & Friends’ football event that generated an enormous buzz on the internet.
Brand Engagement with Football Players
In order to create a massive awareness during the ‘Ronaldinho and Friends’ event, we partnered with the famous football stars, Hajra and Kaleem. Numerous videos were created that led to a greater number of views and shares on Youtube and Facebook organically.
Content Production for Reality TV entrepreneurial ciliary show for Sprite Pakistan. “Sprite Spice Wars- Season 2”
Content Production for Reality TV entrepreneurial culinary competition for Sprite Pakistan, ‘Sprite Spice Wars’, was produced. The show consisted of 5 episodes and was aired on 18 channels along with the full-blown digital media presence. The show gathered a tremendously positive response locally and internationally.
Digital engagement campaigns with content creators for Nokia Pakistan
In order to promote the Nokia 8 as a content creators’ phone, we partnered with Pakistan’s most well-known vloggers and asked them to use Nokia 8 as their primary device during their international travelogues. It created a total engagement of 72 k on the internet.
Collaboration with YouTuber
"Taimur Salahuddin AKA Mooroo"
To revive the real essence of Nokia 3310, we collaborated with TAIMUR SALAHUDDIN "Mooroo", one of the most followed Youtubers in Pakistan. His videos went viral in no time and gathered tremendous numbers organically.
Relaunch of Nokia with massive digital lead campaign for Ronaldinho & Friends football event in Pakistan.
A complete 360 media campaign on ‘Ronaldinho & Friends’ sponsored by Nokia in July 2017 was rolled out on multiple platforms to create a massive noise on the internet. The campaign hashtag #UniteForFootball trended for days.
Digital outreach, a key driver for massive reach
To create a perpetual buzz around the country for Nokia 3310 phone, key opinion leaders were identified from all over the country; who were given Nokia 3310 in a gift box to reconnect with their old friends. Influencers shared their excitement about the phone on social media that resulted in massive reach and impressions.