360 Interactive Game Show
For Engro during PSL'19

Objective Engagement Around Engro Partnership With QG

The objective of this campaign was to create engagement like never done before to connect Engro with PSL during PSL 2019. The idea was to make the association of Engro & Quetta Gladiators stronger through social media.

887,120

Views
Generated

14,000 +

Comments
Received

3,276,823

Reach
Delivered

Challenge Stood Out In The Communication Clutter Around PSL

The challenge was to break the clutter of communication with sponsors and franchise generating volume of content to drive engagement around PSL season 4.

Strategy 360 Interactive Video Game Show

We identified video being the engagement-first format to connect with the audience around PSL, having interest in Engro and its sponsored franchise Quetta Gladiators.

We came up with a unique idea of a recording a 360 interactive video game show that has never been executed in Pakistan before to drive engagement. We recorded a 360 video at Engro premises highlighting much awaited excitement, to reward fans of QG with their exclusive merchandises. We placed give-aways inside the video for fans to discover by taking screenshot and sharing it in comments. We kept it very authentic by taking engro employee on board, who navigated fans what is it that they are supposed to do to win exclusive merchandises.

Result Generated Viral Uplift

The video went viral within hours of release, generated excitement due to this innovative approach of discovering give-aways and was able to generate 887,120 views and 14k+ comments with a reach of 3,276,823. This content development gave a refreshing boost to the social media performance of the brand.