- Ronaldinho & Friends Display Campaign Nokia
A mega event was held in Pakistan in July 2017, where international football players were invited, the event was named ‘Ronaldinho & Friends’. Our objective was to digitalize their campaign on behalf of Nokia.
A strategic plan was required to make this campaign a massive hit by making sure to utilize the most affinitive mediums and their formats that actually makes an impact.
A complete 360 media campaign rolled out on all the platforms including Youtube masthead, Youtube pre-rolls, Break bumpers, Facebook, Twitter, Native, Display.
By serving 62 million impression and 10 million video views we managed to gather 20% interaction rate which is above industry’s benchmark