- Sprite Spice Wars – Reality Show
- Video Production (TV & Digital)
Objective Produce A Reality Based Culinary Show
Producing an integrated Reality Entrepreneurial Culinary Competition for Sprite Pakistan that’s true to the brand.
Challenge Create Spice Lit Content That Not Only Looks Fresh But Also Look Authentic
Since the central idea of Sprite Spice Wars was to have a entertaining reality show based on culinary arts, we had to bring out best of our skill set so that we could produce a show of an international level both visually and content wise, not undermining its authenticity.
Strategy Bringing The Right Expertise Together
Multi-cameras were installed to get best shots as well as a stand by camera for behind the scene shots so that we don’t miss out any moment that could add realism to the content.
The show consisted of 5 episodes with a duration of 40 min each, Second season of Sprite Spice Wars started with a ground activation from where Top contesting teams where shortlisted for studio competition. The show went on air on 18 channels along with the full blown digital media presence.
IO digital team traveled all the major cities of Pakistan in order to shoot the entire journey of all the participants and then later produced the show on ground with first of its kind set bringing the right collaboration in every field to put the best show across.
Result Content Created Buzz Of The Reality Show
The show gathered a tremendous positive response among the millennials and massive appreciation from client locally and internationally. As a result the total Facebook views were 4MN and reactions of 5k+