- Youtube Masthead Takeover Nokia
Objective
As the relaunch of Nokia handset was planned to be executed on a huge scale, YouTube as a medium and its potential to create awareness could not be ignored. Our objective was to utilize YouTube at its maximum capacity.
47
Mastheads
50%
Average View Rate
150MN
Impressions
Business Challenge
The key and the most impactful ad placement on YouTube is masthead. In order to create mass level awareness among the target audience, we took over numerous number of YouTube mastheads.
Strategy
The complete roll back of masthead was served during the special days of the year, where most of the target audience spend time on watching videos on YouTube.
Result
Total 47 mastheads were booked which achieved 50% average view rate and 150MN page impressions.
Success Stories
