- Bottom-Up Content Works Better
Objective The world behind the camera
The objective was cover behind the scene moments of the iconic TVC featuring Jason Roy and create engaging content around it.
Challenge Culture neutral content
Since the TVC was shot in Punjab it majorly focused on Punjabi culture. Our challenge was to create content that was culturally neutral and was not inclined towards and one particular region.
Strategy Engaging the star players
We used professional equipment to cover the behind the scene events and candid moments to show and create interest in the audience of what goes on behind the camera. Auxiliary content was also being created along with the BTS such as a light hearted Rapid Fire between Jason Roy & Younus Khan,
Result A remarkable performance
The BTS and auxiliary content performed better than the TVC itself and created remarkable engagement.