What we do.
Transforming brands with innovative digital experiences that customers aspire by fostering content, optimizing connections and delivering into right context. We work for outcome that matters!
We work closely with people who are strong social media influencers, having a mammoth following across social media and many other online platforms. Our Digital PR campaigns are concocted to ensure we get the right people talking about you and the message you want to communicate.
Working on diverse digital platforms is our specialty. We have top industry professionals on board to create mobile & web apps, softwares, tools and websites that really stand out from the clutter and deliver the best results. Each and every action and plan that we execute solely depends upon the consumer insight that help us achieve greater and positive results.
Econometric Modeling works for every brand differently. It helps brands know the effect and efficacy of a campaign by scaling all factors. Stimulating sales, offline and online media, price, promotion and distribution. Since we specialize in designing complex econometric modeling, we work on customized models, knowing the unique nature of every brand we work for.
We converse in the pattern of conventional digital advertising by focusing on consumers and people before platform, as well as by creating meaningful brand interaction instead of just monotonous advertisements. We work towards achieving our desired 'Outcome' rather than focusing on the ‘Output’ through optimization.
Production / Content Creation
At IO, we have a team of experts who specialize in analyzing the behavior of the contemporary customer and address their needs accordingly. We follow a 'Bottom-up' approach to cater to the demands of our customers in a unique and dynamic way.We offer a complete in-house video production service, specializing in high-end broadcast quality videos that help the brand reach their marketing objectives. IO Digital masters every part of the production process for the brand, from pre-production to post-production and all the way to the finishes article, in any video or digital format that is required.
Omni Channel Planning
Today’s audience is moving away from multi-channel to an omnichannel approach. The need for a seamless, omnichannel approach provides a single, unified experience for the customer across all channels. It helps brands achieve their targets effectively and efficiently. Since an omnichannel approach is entirely data-driven, it helps us analyze the behavior of our target audience in a much better way and gives us an opportunity to let our customer experience every touch point through a variety of platforms.
Creation of a successful communication plan hinges on identifying who you really are, how you fit in the competitive environment and which visual direction will be relevant to your target market. After the first debrief session, our strategy team goes back to the drawing board and conducts research; market analysis and debunking the competitive landscape. From a clear approach towards the analytics and leveraging human level insight, we utilize information to create solutions that will get your brand buzzing and noticed.