E-commerce Performance Advance Telecom
A holistic website for Advance Telecom was designed, to kick start online sales channel, and not depending...
Brand Seminar 2022
Objective
Haier Brand Seminar is one of the biggest events marked on the calendar for the home appliance industry in Pakistan. The main objective of Haier Brand Seminar 2022 was to
create the talkability and generate a social buzz around the campaign and also create virality of the event.
9.9M
Reach
35M
Impressions
15M+
Engagement
Challenge
At the time of the Haier Brand Seminar 2022, the country was going through a phase of political instability, due to which, making the campaign trend on social media was the biggest challenge. Pulling off a campaign successfully on a massive scale in shortest span of time allocated, was another major concern. To overcome that challenge, multiple content creators, influencers, and publishers were taken on board to curate the best and trending content under the given circumstances.
Strategy
In January, Haier Pakistan hosted Haier Brand Seminar 2022 featuring #ForwardTogether hashtag to celebrate its achievements, share its innovative products and solutions, and strengthen its cooperation with official dealers. Haier also collaborated with popular tech vlogger Bilal Munir to conduct a live session at the event, which further enlarged the event’s influence
Result
During the Brand Seminar 2022, Haier was trending as no.1. The brand introduced ‘Frames’ for social media which were used by multiple Influencers who used them which ultimately increased the reach and mileage of the brand. Large number of Twitteratis attended the event and the agency covered the entire event LIVE on Facebook and Instagram Stories. The overall reach was 9.9 million, with 35 million impressions and engagement was 1,554,148 of the entire campaign.