E-commerce Performance Advance Telecom
A holistic website for Advance Telecom was designed, to kick start online sales channel, and not depending...
Nokia embarked on a captivating journey to promote the Nokia 8 as the ultimate smartphone for content creators. The primary objective of the campaign was to position the Nokia 8 as the preferred device for content creators by partnering with content creators showcasing device exceptional Boothi (dual camera features) through vlogs.
In a saturated smartphone market, the challenge for Nokia was to highlight the unique features of the Nokia 8 that make it stand out as a tool tailored for content creators. Additionally, the campaign aimed to generate substantial buzz through the travelogues while maintaining an authentic portrayal of the creators’ experiences.
Nokia’s strategy revolved around strategic partnerships and immersive content creation. To achieve this, collaboration with Pakistan’s renowned content creators, Mooroo and Irfan Junejo was done. The creators were equipped with Nokia 8 smartphones to capture their journeys across three diverse destinations: the UK, Amsterdam, and Turkey. The objective was to provide the creators with an opportunity to explore the Nokia 8’s features and demonstrate how it enhances their content creation process with creator and creation being in the same frame.
The Nokia 8 Content Creator Travelogue Campaign achieved exceptional results. Mooroo and Irfan Junejo’s vlogs garnered significant attention across various social media platforms. The campaign’s core message of the Nokia 8 being a content creator’s dream resonated with their followers and a broader audience. The vlogs’ engagement showcased the Nokia 8’s dual camera features and its relevance to content creation.
Influencer Collaboration: Partnering with respected content creators lent credibility to the campaign and helped reach a wider audience.
Real-life Application: Showcasing the Nokia 8’s features in real-life situations, such as travelogues, demonstrated its utility and relevance.
Feature Showcasing: The emphasis on the Boothi (Dual Camera) feature provided viewers with a tangible understanding of the phone’s capabilities.
Authenticity Matters: The creators’ candid documentation of their experiences highlighted the phone’s features in an authentic and relatable manner.