Lofty Media Performance For Emaar Pakistan
This time it was Meridian Plots in Emaar Islamabad and the allotment of the plots was to...
Father’s Day
Objective
To celebrate and honor all fathers, whose presence makes our lives beautiful and easy, and to encourage high campaign participation.
35K+
engagement
6
Instagram Post
793+
Engagement
24K+
Facebook Engagement
Challenge
To promote Haier products in accordance with the campaign goal and to stand out from the competition.
Strategy
A Father’s Day contest was launched on all platforms, which encouraged the audience to share a memory/picture of a “proud moment” or recreate a childhood photo with their fathers for a chance to win a Haier Air Fryer. Due to two main factors, the campaign achieved an outstanding performance. One was because UGC-driven content played a significant role from a brand perspective. The activity had rapid results and was quite engaging. The other was a product-centric strategy in which Haier integrated a supportive message for fathers with their washing machine to maximize sales. Because of the tremendous interaction it received in a short amount of time, the campaign as a whole received high mileage, offering incredible savings on washing machines to help and relieve all fathers.
Result
The campaign garnered a massive engagement of 35,386. Additionally, 6 posts on Instagram’s owned pages generated a total engagement of 793. The post winning the highest engagement was about its exclusive Father‘s Day Discounts on Washing Machines, which have been extended till June 26th, driving a total engagement of 24,127 on Facebook.