I Am Satrangi
Bonanza Satrangi is one of the leading apparel and cosmetic brands with the highest outlets in Pakistan....
Global Soccer Ventures
Objective
To create the brand’s identity from scratch from the logo and tone of voice, to its social media design templates and visual communication, across all platforms. To communicate the brand’s message to the masses, to showcase the brand’s previous projects in establishing its credibility, To project the brand as an international footballing conglomerate coming to revamp, restructure and revise the skeleton of the beautiful game in Pakistan as well as creating a proper ecosystem around it.
Challenge
To establish the brand’s credibility in a country where the beautiful game of football Is not celebrated in fact its image has been tarnished on an international level due to internal mismanagement. Educate the stakeholders of the football community about the importance of a proper ecosystem benefitting the country and communicating to the masses how the beautiful game will help bolster the economy as well as create a ‘soft image’ of Pakistan throughout the world.
Identity
The brand logo is inspired by the reflected sunlight on the globe & a soccer ball which are thoughtfully combined together in the form of logo.