A Digital Buzz For ‘Ronaldinho & Friends’
Our objective of this campaign was to create a digital buzz for Ronaldinho and Friends’ event to...
Unveiling the Unseen: Zong's Behind-the-Scenes Triumph
ObjectiveThe world behind the camera
Zong, a leading telecommunication brand, embarked on a unique journey to delve into the world behind the camera. The primary objective of the campaign was to capture the behind-the-scenes moments of their iconic TVC, featuring renowned cricketers Jason Roy and Younus Khan, and craft compelling content around it.
10 Million
Video Views
Challenge Culture neutral content
One of the main challenges Zong faced was the need to create content that transcended cultural boundaries. The TVC’s focus on Punjabi culture posed a challenge, as Zong aimed to create content that would resonate with a diverse audience.
Strategy
Engaging the star players
Zong’s strategy revolved around engaging the star cricket players and capturing the essence of behind-the-scenes activities. To accomplish this, the campaign employed professional equipment to document candid moments, shedding light on the hidden aspects of TVC production. An auxiliary content component was introduced, including a lighthearted Rapid Fire session between Jason Roy and Younus Khan, to further engage the audience.
Result
A remarkable performance
The campaign’s outcome surpassed expectations. The behind-the-scenes (BTS) footage and auxiliary content outperformed the TVC itself, generating a remarkable engagement level. Zong’s social media platforms witnessed an organic surge of over 10 million video views. The campaign’s success was a testament to its ability to resonate with a diverse audience, crossing cultural boundaries and highlighting the universal appeal of candid and relatable content.