Elevating Luxury Living: Eighteen Website Revamp
Eighteen, a distinguished luxury property brand, set forth on a mission to redefine their online presence.
Nokia, a prominent telecommunication brand, embarked on a journey to recapture the essence of nostalgia by relaunching the iconic Nokia 3310. The primary objective of the campaign was to tap into people’s fond memories of the Nokia 3310 while promoting real human connections in an era dominated by smartphones.
The challenge for Nokia was to re-enter the competitive market with a feature phone in the midst of the smartphone revolution. The task was to create sustained excitement and buzz around the re-release of the Nokia 3310, despite the prevalent dominance of smartphones.
Nokia’s strategy was centered around evoking nostalgia and promoting personal connections. To achieve this, a unique keep sake pack was conceptualized. Key opinion leaders (KOLs) from across the country were carefully selected to receive a special keep sake pack. This pack contained a brand-new Nokia 3310, accompanied by other merchandise. The KOLs were tasked with choosing a long-lost friend they wished to reconnect with. The chosen friend would then receive an identical gift box, fostering the spirit of friendship and nostalgia.
The KOLs shared their unboxing experiences through live broadcasts on various social media platforms, including Facebook Live, Twitter, and Instagram. Their excitement resonated with their followers, who were equally delighted by the reintroduction of the Nokia 3310.
Nokia 3310 comeback campaign achieved remarkable success. The official hashtag for the campaign, #3310isBack, trended at the top spot on Pakistan’s social media for over two days. As the gift boxes reached their intended recipients, a fresh wave of excitement surged, driving another trend with the hashtag #3310ForMyFriend.
Reach
Impressions
Nostalgia as a Catalyst: Leveraging nostalgia can be a powerful way to tap into people’s emotions and generate interest in a product or campaign.
Personal Touch: The campaign’s emphasis on fostering personal connections resonated with audiences longing for more meaningful interactions.
Influencer Partnerships: Collaborating with key opinion leaders helped amplify the campaign’s reach and credibility.
Social Media Amplification: The choice of multiple social media platforms, along with live content, proved effective in creating a wider and more engaged audience.