Head of Public Relations and Influencer Marketing (PR&IM)

Karachi , Public Relation and Influencer Marketing

Key Responsibilities:

Influencer Strategy and Management

  • Direct the development and execution of influencer marketing campaigns, ensuring alignment with company objectives.
  • Steward influencer partnerships, validating that IO Digital’s brand messaging and values are consistently represented.
  • Engage with and establish strategic relationships with key influencers across relevant sectors and utilizing this network to identify and pursue business opportunities.
  • Utilize data-driven insights to optimize influencer and PR strategies for maximum return on investment.
  • Conduct regular assessments of influencer campaign efficacy, aiming for continuous optimization and return on investment.

Public Relations Leadership

  • Design and implement comprehensive PR strategies to bolster brand visibility and positive public perception.
  • Forge and nurture relationships with media professionals, bloggers, and other industry stakeholders.
  • Oversee the production, dissemination, and monitoring of press releases.
  • Coordinate crisis communication efforts, advocating for timely and constructive resolutions.

Team Leadership and Development

  • Provide guidance, motivation, and support to the Influencer Marketing & PR team, promoting an environment of growth and collaboration.
  • Define clear team objectives and KPIs, conducting periodic reviews to gauge performance and progress.
  • Encourage collaboration between departments, especially interfacing with the Creative, Content, Paid Media, Production and Social Media teams.
  • Lead, inspire and motivate team to understand and ‘live’ company values and to deliver commercial goals and ambitions.

Budgetary Oversight

  • Responsible for the allocation and prudent management of budgets dedicated to influencer marketing and PR endeavors.
  • Render periodic financial reports for the review of senior management, ensuring transparency and fiscal responsibility.

Industry Engagement and Insight

  • Remain abreast of emerging influencer marketing and PR trends, tools, and technologies.
  • Represent IO Digital at pertinent industry events, fostering a robust professional network.
  • Travel to domestic and international client meetings/pitch presentation and for agency ops on short and company paid trips

Why IO Digital:

Join IO Digital as a Head of PR&IM to lead the team, building online communities, and maximizing brand consistency in all advertising efforts. We offer a collaborative work environment where your creative leadership can shape the future of our organization.

How to Apply:

If you are an accomplished PR&IM leader with a passion for innovation and a track record of excellence, we invite you to submit your application. IO Digital is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.