Performance Media Specialist

Karachi, Media

IO Digital (Perform1) is seeking an experienced Performance Marketing Specialist who is passionate about driving results through unique and innovative campaigns. If you have a thirst for knowledge and enjoy working in a fast-paced environment, Apply Now!

Key Responsibilities

  • ⁠Conduct research and analyse data to identify the most effective targeting strategies for our campaigns.
  • Develop, Implement, Monitor, and Optimise campaigns across platforms such as Meta Ads, Google Ads, LinkedIn, etc.
  • Ensure that campaigns are targeted effectively to reach the right audience, and manage ad spend to maximise ROI.
  • Monitor and analyse campaign performance metrics regularly to identify opportunities for improvement and adjust campaigns accordingly.
  • Collaborate with other marketing team members to ensure consistency across all campaigns.
  • ⁠Stay up-to-date with the latest performance marketing trends and best practices and utilise this knowledge to continuously improve campaigns.
  • Participate in new business proposals / pitches with strong data-backed strategies and plans.


  • Bachelor’s degree (or higher) in any related field.
  • Proven working experience in digital marketing (Min 4 years), and extensive experience in managing in-house digital performance marketing is preferable.
  • ⁠Highly proficient in using digital ads platforms such as Meda Ads, Google Ads, Twitter Ads, Ad Network.
  • Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  •  ⁠Have a basic understanding of Google Analytics.
  • ⁠Strong analytical skills and data-driven thinking.
  • ⁠Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Being able to generate meaningful reports using tools such as Google Data Studio would be a plus.