Trainee – Public Relations and Influencer Marketing (PR&IM)

Karachi, Public Relation and Influencer Marketing

IO Digital is looking for a passionate and ambitious individual to join our Karachi team as a Trainee in Influencer Marketing. This role offers an exciting opportunity to immerse yourself in the dynamic world of influencer marketing within the digital advertising landscape.

Key Responsibilities:

  • Assist in identifying suitable influencers for client campaigns based on target demographics, brand alignment, and audience engagement metrics.
  • Support in the reporting and coordination of contracts with influencers, ensuring all parties are aligned on deliverables, timelines, and compensation.
  • Collaborate with creative and content teams to develop engaging campaign concepts tailored to specific influencers and platforms.
  • Contribute in monitoring and tracking campaign performance metrics.
  • Keep up with updates and insights to optimize ongoing and future campaigns.
  • Stay informed about emerging trends and best practices in influencer marketing, contributing fresh ideas and innovative approaches to our campaigns.`


  • Bachelor’s degree in Marketing, Communications, Business, or related field (or currently enrolled in the last semester).
  • Strong passion for digital marketing and influencer culture, with a keen eye for identifying emerging trends and potential opportunities.
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and internal team members.
  • Proficiency in Microsoft Office Suite and familiarity with social media platforms (Instagram, YouTube, TikTok, etc.).